BlueTarp is a credit company that manages credit programs for businesses in the construction industry. They provide building supply dealers dependable cash flow and additional time to run their business by professionally managing their in-house credit programs.
I was tasked with delivering moodboard concepts for a rebrand that sought to reposition BlueTarp as a more sophisticated, low-risk way to handle credit programs for those in the building supply industry.
BlueTarp has awareness in the category and was not looking to change their logo. However, with each direction explored I suggested slight alterations to the existing logo that respect the original identity but allow for better alignment with the new visual language and an elevation of the brand.
The client chose to move forward with my recommendation (the first option presented here) including a recommended rehaul of their complete customer experience from the ground up — website, client software + tools, and more (still in process).
- Done for Small Mammal