RedThread is a new women’s brand that rejects ready-to-wear sizing norms and the associated poor fit and delivers custom-made clothing to anyone with a smartphone.
In collaboration with OLAB, I worked with the RedThread team to develop & design the brand’s identity from the ground-up. My work included the logo & mark, visual language, website and pitch decks.
I was hired to work on the development of brand look + feel for this cloud computing + data processor startup, a competitor of Intel. I delivered a number of color, typography, iconography and imagery studies — some seen here. I sought to push the brand beyond the blues, blacks and images of data centers that flood the competitive landscape and deliver a smart and fresh look.
For the same cloud computing startup, I designed the Developer Portal landing page, providing a place for developers to access the information they need to work with the platform.
Pocket (previously known as Read it Later) allows users to privately save online content to read later. The founding team was looking to expand the Pocket Platform with a new product — Collections — to allow users to share their saved content publicly. In 2014 I worked closely with the team to develop the product concept via "How Might We” questions and UI brainstorms. I then worked to deliver lo-fi wireframes and brought Collections to life with at least 5 different directions for UX & visual design look & feel.
Jack + Emmy is a new children’s boutique in downtown Truckee, CA. Inspired by children’s art-making and geometric shapes, I developed a brand identity that’s playful, youthful and reflects the creative and spontaneous spirit of mountain kids!
The brand look & feel is followed by my initial mood boards designed to inspire and inform the final logo and visual identity.
- done for OLAB -
In Irish, nua means “new”, "fresh” or “novel”. NUA Group is a human resources consulting group based in San Francisco that brings an alternative choice to the consulting landscape.
The logo shown here was one of several presented and offers a very subtle nod to Celtic pattern design, seen in the loops of the word “nua”. The logo is fluid, organic and NEW!
Dawn Kimball hired me to design the logo & brand identity for her executive coaching business, SBG Consulting. SBG is a Strengths Based Consulting group rooted in StrengthsFinder tools & research. As the hardest mineral in the world, the diamond is a superb icon for naturally occurring strength and uniqueness. The four overlapping parts of the SBG diamond represent the four domains of leadership strength that StrengthsFinder focuses on: executing, influencing, relationship building, and strategic thinking.
Long form + event email designs. Blog landing + detail page designs. Completed for Collective Health's new brand launch.
A new retail packaging system for Bespoke in Truckee, CA. Featuring a series of original, hand drawn logos to be used across materials such as jewelry boxes, hangtags, postcards and stickers.
BlueTarp is a credit company that manages credit programs for businesses in the construction industry. They provide building supply dealers dependable cash flow and additional time to run their business by professionally managing their in-house credit programs.
I was tasked with delivering moodboard concepts for a rebrand that sought to reposition BlueTarp as a more sophisticated, low-risk way to handle credit programs for those in the building supply industry.
BlueTarp has awareness in the category and was not looking to change their logo. However, with each direction explored I suggested slight alterations to the existing logo that respect the original identity but allow for better alignment with the new visual language and an elevation of the brand.
The client chose to move forward with my recommendation (the first option presented here) including a recommended rehaul of their complete customer experience from the ground up — website, client software + tools, and more (still in process).
- Done for Small Mammal
Complete re-haul of BlueTarp's web presence including all custom iconography and infographics.
GreatKids — a subbrand of GreatSchools — launched in 2013 and provides parents with a portal for advice and activities to enable and motivate them to better support their children’s education success.
As a contractor with GreatSchools, I was tasked with revamping the GreatKids.org Newsfeed experience based on user feedback from the beta. While well received, there was a thread of confusion upon interacting with the newsfeed, stemming — I hypothesized — from the varied presentation of content and the need for an improved system of organization of that content.
Shown here is the final implemented Newsfeed design for desktop, tablet + mobile. Sketches and design iterations show process as I worked through product questions and learned that I could let go of some of the legacy design elements that helped lead me to a cleaner, more consistent treatment of the content. Also shown is the e-newsletter redesigned to be consistent with the Newsfeed.
The Lytro camera employs light field technology allowing users to take refocusable ‘Living Pictures’. While the technology + industrial design received many accolades, the user experience of viewing pictures on the device or connecting to a desktop to download, left room for improvement.
Lytro sought to design a mobile app that would utilize the camera's built-in Wi-Fi chip to wirelessly connect the camera to an iPhone, view and share Living Pictures on the go and more readily connect users with the Lytro photography community.
As Lead Designer on the project, I was responsible for all aspects of the app design from concept to completion.
Strategy, concepts, design
A look at rebranding Lytro.
Concepts, UI/UX/visual design
Refreshed design of Lytro's home and camera pages to "get people to click on a picture faster" to increase conversions.