General Assembly is an education provider offering a variety of programs — classes, immersives, workshops — in business, design and tech. While they have a vast catalog of classes available for each subject, it can be overwhelming for a user to navigate.
I was asked to design a new product feature that would help prospective students make better sense of the GA catalog and guide them along the path to achieve their learning goal.
After brainstorming around filtering + features that would introduce more Amazon-like e-commerce functionality such as personalization, discovery + community, I decided to focus on a First Time Use "tour" experience — though I still think the other features are relevant.
General Assembly Mentor guides students through a simple interactive questionnaire about their learning goals and provides them with custom course plan options based on the data collected from their responses. Students can choose from the different paths to their goals based on varying factors such as timeline, cost, etc.
Shown here is some process work — brainstorm, sketches, wireframes — and the final Mentor concept mockup.