GreatKids — a subbrand of GreatSchools — launched in 2013 and provides parents with a portal for advice and activities to enable and motivate them to better support their children’s education success.
As a contractor with GreatSchools, I was tasked with revamping the GreatKids.org Newsfeed experience based on user feedback from the beta. While well received, there was a thread of confusion upon interacting with the newsfeed, stemming — I hypothesized — from the varied presentation of content and the need for an improved system of organization of that content.
Shown here is the final implemented Newsfeed design for desktop, tablet + mobile. Sketches and design iterations show process as I worked through product questions and learned that I could let go of some of the legacy design elements that helped lead me to a cleaner, more consistent treatment of the content. Also shown is the e-newsletter redesigned to be consistent with the Newsfeed.