Dawn Kimball hired me to design the logo & brand identity for her executive coaching business, SBG Consulting. SBG is a Strengths Based Consulting group rooted in StrengthsFinder tools & research. As the hardest mineral in the world, the diamond is a superb icon for naturally occurring strength and uniqueness. The four overlapping parts of the SBG diamond represent the four domains of leadership strength that StrengthsFinder focuses on: executing, influencing, relationship building, and strategic thinking.
Long form + event email designs. Blog landing + detail page designs. Completed for Collective Health's new brand launch.
Hand drawn and illustrated brand design for a quarterly artisan pop-up event at Basecamp Hotel in Tahoe City, CA.
A new retail packaging system for Bespoke in Truckee, CA. Featuring a series of original, hand drawn logos to be used across materials such as jewelry boxes, hangtags, postcards and stickers.
Facebook Search
A custom set of Search-specific icons designed to lend a unique brand & personality to the efforts around educating users about the power of Facebook Search.
BlueTarp is a credit company that manages credit programs for businesses in the construction industry. They provide building supply dealers dependable cash flow and additional time to run their business by professionally managing their in-house credit programs.
I was tasked with delivering moodboard concepts for a rebrand that sought to reposition BlueTarp as a more sophisticated, low-risk way to handle credit programs for those in the building supply industry.
BlueTarp has awareness in the category and was not looking to change their logo. However, with each direction explored I suggested slight alterations to the existing logo that respect the original identity but allow for better alignment with the new visual language and an elevation of the brand.
The client chose to move forward with my recommendation (the first option presented here) including a recommended rehaul of their complete customer experience from the ground up — website, client software + tools, and more (still in process).
- Done for Small Mammal
Complete re-haul of BlueTarp's web presence including all custom iconography and infographics.
GreatKids — a subbrand of GreatSchools — launched in 2013 and provides parents with a portal for advice and activities to enable and motivate them to better support their children’s education success.
As a contractor with GreatSchools, I was tasked with revamping the GreatKids.org Newsfeed experience based on user feedback from the beta. While well received, there was a thread of confusion upon interacting with the newsfeed, stemming — I hypothesized — from the varied presentation of content and the need for an improved system of organization of that content.
Shown here is the final implemented Newsfeed design for desktop, tablet + mobile. Sketches and design iterations show process as I worked through product questions and learned that I could let go of some of the legacy design elements that helped lead me to a cleaner, more consistent treatment of the content. Also shown is the e-newsletter redesigned to be consistent with the Newsfeed.
The Lytro camera employs light field technology allowing users to take refocusable ‘Living Pictures’. While the technology + industrial design received many accolades, the user experience of viewing pictures on the device or connecting to a desktop to download, left room for improvement.
Lytro sought to design a mobile app that would utilize the camera's built-in Wi-Fi chip to wirelessly connect the camera to an iPhone, view and share Living Pictures on the go and more readily connect users with the Lytro photography community.
As Lead Designer on the project, I was responsible for all aspects of the app design from concept to completion.
Now available in the App Store
(you can view and browse Lytro Living Pictures without a camera)
Strategy, concepts, design
(shown: 1 of 3)
A look at rebranding Lytro.
Concepts, UI/UX/visual design
Refreshed design of Lytro's home and camera pages to "get people to click on a picture faster" to increase conversions.
General Assembly is an education provider offering a variety of programs — classes, immersives, workshops — in business, design and tech. While they have a vast catalog of classes available for each subject, it can be overwhelming for a user to navigate.
I was asked to design a new product feature that would help prospective students make better sense of the GA catalog and guide them along the path to achieve their learning goal.
After brainstorming around filtering + features that would introduce more Amazon-like e-commerce functionality such as personalization, discovery + community, I decided to focus on a First Time Use "tour" experience — though I still think the other features are relevant.
General Assembly Mentor guides students through a simple interactive questionnaire about their learning goals and provides them with custom course plan options based on the data collected from their responses. Students can choose from the different paths to their goals based on varying factors such as timeline, cost, etc.
Shown here is some process work — brainstorm, sketches, wireframes — and the final Mentor concept mockup.
Art/creative direction, visual/UI/UX
Pro bono. Website designed to promote The First 70, a documentary by Heath Hen Films about the planned closing of 70 California State Parks due to budget cuts in 2012.
Creative/art direction, visual design/UI/UX
Freelance. Redesign of look and feel and website for Crystal Run Healthcare.
Please note: they did not employ me through development. I delivered designs and never heard anything again... magically it went live!
